Working on a startup teaches you a lot of things. Actually it might be the most powerful experience one can get into learning how to make something from nothing and overcome difficulties and conquer challenges.
An effective approach we developed towards design at iCartApp is to challenge every single design decision we take and create ways to test those decisions. Brainstorming, random app testing, focus groups, split testing are some of the ways we challenge our own approaches to a UI or UX decision.
We think of ourselves as providers and supporters as opposed to know-all entrepreneurs. We’re working on creating something remarkable and then let our users decide how it should behave and feel. Stay tuned!